According to what I've found their make up is "kabuki" make up. Kabuki is the highly stylized classical Japanese dance-drama. Kabuki theatre is known for the stylization of it's drama and for the elaborate make-up. Kabuki is sometimes translated as "the art of singing and dancing".
According to Wikipedia "Their unique performances were extremely well synchronised and featured highly characteristic moves, these were influenced by the fact that the duo had previously competed together as synchronised swimmers". Well, what do you know!
"Adora BatBrat is the electrogoth queen of youtube."
A self-proclaimed goth version of Martha Stewart, an alternative model and an old school electro goth, a make up guide, a mother of 3 kids named after synthesizers and a vampire partygirl in general!